Why do we buy & what makes someone worth buying from?
I’m Croy. I work in B2B sales and marketing, and I share what I’m learning about sales psychology, buyer behavior, AI, and becoming more valuable without being too salesy.
What I’m exploring…
Why do people make purchasing decisions?
What makes someone good at selling something?
Why do some companies earn trust while others struggle to get attention?
What happens to sales and marketing as AI changes how we work?
Those are the questions I’m interested in. I write about what I’m learning from working in B2B sales and marketing, talking with customers, and trying things in the real world.
Latest Notes
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How to Use AI in B2B Sales Without Losing the Human Side
How I use AI in B2B sales for prospecting, research, follow-up, CRM organization, and automation without replacing the human side of selling.
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How to Increase Sales for a Manufacturing Company
More quotes don’t always mean more sales. Here’s what tracking our manufacturing sales process has taught me about finding and fixing the real problem.
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What Is B2B Sales? A Simple Guide to How It Actually Works
I never thought I would work in sales. When I was younger, I was more interested in creative stuff. I liked art, Photoshop, editing videos, websites, marketing, and…
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The #1 Thing I’ve Learned About B2B Sales: Distribution
A great product is not enough if nobody knows it exists. Here’s why distribution is one of the most important skills to understand in B2B sales.
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The Simple Way to Ethically Use Sales Psychology in B2B Sales
Sales psychology does not have to mean manipulation. A simpler approach is to understand why someone is buying, reduce uncertainty, and help them make the smartest decision.
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You Don’t Have to Be Salesy to Be Good at Sales
What sales psychology has taught me about curiosity, trust, and why understanding the customer matters more than acting like a salesperson.
About Croy
I work in sales and marketing, and I spend a lot of time thinking about how people buy, how businesses grow, and what makes someone valuable.
I’m interested in the intersection of sales, marketing, psychology, technology, and business. I share what I’m learning through my writing, videos, and conversations.
I’m figuring it out as I go, and I’ll share what I learn along the way.
Work With Me
I help businesses think through their sales and marketing and figure out where to focus next.