Why do we buy & what makes someone worth buying from?
I’m Croy. I work in B2B sales and marketing, and I share what I’m learning about sales psychology, buyer behavior, AI, and becoming more valuable without being too salesy.
What I’m exploring…
Why do people make purchasing decisions?
What makes someone good at selling something?
Why do some companies earn trust while others struggle to get attention?
What happens to sales and marketing as AI changes how we work?
Those are the questions I’m interested in. I write about what I’m learning from working in B2B sales and marketing, talking with customers, and trying things in the real world.
Latest Notes
-
The Simple Way to Ethically Use Sales Psychology in B2B Sales
Sales psychology does not have to mean manipulation. A simpler approach is to understand why someone is buying, reduce uncertainty, and help them make the smartest decision.
-
You Don’t Have to Be Salesy to Be Good at Sales
What sales psychology has taught me about curiosity, trust, and why understanding the customer matters more than acting like a salesperson.
-
The Art and Math of Conversational Sales
You can only watch so many sales training videos before you just have to get out and do it yourself. I’m guilty of it, too. I’ve put in…
-
Sales Psychology Has a Light Side and a Dark Side
The reason I’m so passionate about sales and marketing is pretty simple. The same skill that can make someone a great salesperson can also make them a manipulative…
-
How to Use AI in B2B Sales for Beginners
Artificial intelligence (AI) is not going to replace a good salesperson. It’s going to replace parts of what a salesperson does. It can’t replace human connection. It can’t…
-
Why Salespeople Get a Bad Reputation
I don’t like the stigma around salespeople. Not just because I’m in sales. It bothered me before I got into sales. Growing up, I pictured salespeople as scammy,…
About Croy
I work in sales and marketing, and I spend a lot of time thinking about how people buy, how businesses grow, and what makes someone valuable.
I’m interested in the intersection of sales, marketing, psychology, technology, and business. I share what I’m learning through my writing, videos, and conversations.
I’m figuring it out as I go, and I’ll share what I learn along the way.
Work With Me
I help businesses think through their sales and marketing and figure out where to focus next.